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Marketing, Management and
Profit Generation
GAZ has always served as a Brand Champion, quickly assimilating
competitive, consumer and trade trends in order to maximize
growth.
In each of
their responsibilities, GAZ has developed and implemented
innovative branding, marketing, business development and
management solutions that grew sales, built market share,
enhanced staff output and significantly improved the
bottom-line.
Below
are a few samples of marketing and development campaigns, special events and
broadcasts that the GAZ team has created, managed and produced.
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Tourism
The Principality of Monaco
Full marketing
campaign for the hotels and casino of Monte Carlo. Targeted
to the top 1% of the world market.
Campaign included collateral material, print ads, video
production, public relations, website, SEM, direct mail,
promotions. Special events created or managed included the
Monaco-to-New York Yacht Race, Grand Prix and Gaming events.
GAZ designed the Casino logo as well.
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Tourism
Israel
GAZ represented the Government Tourism Office of Israel.
Campaign included collateral material, TV commercial
and video production, direct mail, promotions. |
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Real
Estate Development
Trizec, Hilton, IBM, S/A Associates, William Achenbaum, Largo,
The Developers Group, Pivko, and
others
GAZ has marketed over $4 Billion of
residential and commercial real estate
development. Full marketing campaigns included: Ground
breaking events, SEO, website, collateral design, leasing
office design, sales events, print media, public relations, direct mail
and Internet development.
Projects:
One Brooklyn Bridge Park
Ikon
The Edge
First Stamford Place
Atrium at Somerset
Piermont Landing
Oak Wood
Wannamaker Tower
Edgewater Place
Merrill Lynch
6 St. Paul Centre
IBM
Hilton Hotels
Sheraton Hotels
and many others.
Plus, Mr.
Zagoren's degree is in Architecture from Pratt. |
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Consumer
Electronics
JBL
Loudspeakers
Car Audio
Full marketing campaign including print, broadcast,
collateral design, trade shows, special events, database
development, POP, in-store promotions, public relations.
Additional
clients: Maxell, Sony, Triad (see client list) |
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Consumer
Electronics
JBL
Loudspeakers
Home Audio
Full marketing campaign including print, broadcast,
collateral design, trade shows, special events, SEO,
database development, POP,
in-store promotions, public
relations. |
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Broadcasting
Fox TV
Executive Producer
Mr Zagoren has been an Executive Producer on a number of TV
specials that he created, packaged, produced and sold to the
networks.
Watch here |
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Special Events
Monaco to NY Yacht Race on
80' Maxi Cats
Produced with Prince Albert
Special event production including
event coordination, sponsor development,
broadcast, collateral design, special events, database
development, public relations.
(more events
listed below) |
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Ski Industry
Ski Magazine, Kastle Skis, Nordica, Dolomite Ski Boots, Beconta
Full marketing campaigns including print, broadcast,
collateral design, trade shows, website, special
events, database development, POP,
in-store promotions,
public relations.
The Gold on the
Horizon ad was the first full ad produced completely by
digital production. Produced in conjunction with Hell
Graphic Systems |
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Consumer
Electronics
Harman
Kardon
Home Audio
Full marketing campaign including print, broadcast,
collateral design, trade shows, website, SEO, special
events, database development, POP, in-store promotions,
public relations. |
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Consumer
Electronics
Harman
Kardon
Car Audio
Full marketing campaign including print, broadcast,
collateral design, trade shows, special events, database
development, POP, in-store promotions, public relations. |
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Non-Profit
Programs
Cantor Fitzgerald Foundation
9/11 Memorial Foundation
Full marketing
campaign including print, broadcast, collateral design,
public relations.
GAZ also designed the logo.
Camp Vacamas
Programs for Youth
Full fundraising
campaign including print, collateral design, public
relations.
The Nautical
Museum
Created
a $24 million capital campaign and expansion. Implemented
purchase of a $14 million site for the new facility,
increased visitors by over 500% and created strong regional
awareness.
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Corporate
Marketing
US Open Advertising for
Harman
International
Full marketing campaign including print, broadcast,
collateral design, trade shows, special events, database
development, POP, in-store promotions, public relations.
This ad was created as part of Harman International's US Open sponsorship. |
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click to enlarge
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Glenn
Zagoren and Donald Trump
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Special
Event Production
US Open Event
A week-long special event in NYC that
GAZ created
featuring a regulation tennis court custom built on the
street in front of the Plaza Hotel on Fifth Avenue.
GAZ secured all sponsors, players and permits. Highlights of
the tournament was John McEnroe playing his brother Patrick
and the Major.
Other major events include: The City of New York New Years
Eve Fireworks and TV Show, The Monaco to New York Yacht
Race, The Statue of Liberty Millennium Events and others.
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Product
Identity &
Branding
Logo design
and production for a wide range of real estate projects as
well as corporate branding. When designing GAZ focuses on corporate
image, corporate communications and corporate behavior. |
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Publishing
Hachette
Filipacchi Magazines
Times Mirror Magazines
Full marketing campaigns for multiple titles including
print, broadcast, collateral design, sales presentations,
special events, database development, POP, in-store
promotions.
Watch the ELLE
TV commercial that features the top fashion designers at
a staged runway show I created in a studio. The
hardest part of the shoot was getting all the designers to
attend.
Additional
media clients: CMP, Thompson International
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click to enlarge
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Fashion
From Perry
Ellis to Ralph Lauren, GAZ has produced image programs for
the top designers.
Cable & Co.
Footwear
"The Art of Movement"
Two full marketing campaigns including print, broadcast,
website, SEM, collateral design, trade shows, special
events, database development, POP, in-store promotions,
public relations.
In-store Promotion and Ads
Cable & Co.
Footwear
Part of the
launch of Cable & Co. included an in-store promotion GAZ
created that featured a chance
to win "The Art of Movement" trip on the Orient Express, airfare, meals and a
shopping budget just for trying on the shoes. The promotion
was supported by double page ads in GQ, Esquire, Vanity Fair
and Internet. It was also featured in the main window
of Saks on Fifth Avenue. We are particularly happy
with the copy
in these ads. |
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Special Events
Statue of
Liberty
Millennium Events
GAZ was Executive
Producer for the "Friends of the Statue of Liberty
Committee" for the National Parks Service. Special event
production included logo design,
broadcast, collateral design, special events, database
development, public relations.
Grucci Fireworks |
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Special Events
Rouse &
Company
South Street Seaport
GAZ
produced, and secured all sponsorship for, the largest New
Years Eve fireworks event in the history of New York City.
Over 200,000 people lined the East River to watch.
GAZ also
produced the Warner Bros. TV special that covered the event
with George Plimpton, the NYC Commissioner of Fireworks as
the Host.
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Photographic
Soligor
Camera Lenses
A full marketing program that featured a series of ads
that demonstrated creative special effect photography.
In this case the wine in the glass is actually Jell-O and the
photo is rotated.
Campaign also included print ads, collateral design, package
design, website, SEM, logo design, POP, In-store promotions,
direct mail, Internet programs and trade show development.
Project
included a redesign of all packaging for 220 SKU's. |
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The European Commission
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Online Broadcasting
Streaming video
and online educational programs for a wide range of B2B, B2C and Government
accounts.
Watch
sample webcast |
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