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The Zagoren Collective has always served as a Brand Champion, quickly assimilating competitive, consumer and trade trends in order to maximize growth.

In each of their responsibilities, The Zagoren Collective team has developed and implemented innovative branding, marketing, advertising and business development that grew sales, built market share, enhanced staff output and significantly improved the bottom-line. 

Below are a few samples of marketing and branding campaigns that The Zagoren Collective and its members have created, managed and produced. Each campaign covered multiple media types including print, broadcast, web, direct marketing and special events.

Please contact us for a full presentation.

 


    Click to enlarge images










  Creative Samples

 

 

Loreal

Creative Director: Matthew Lester

 

 

 

 

 

 

 

Akvinta Vodka

Creative Director: Glenn Zagoren

www.facebook.com/akvintausa

TV, Print, Branding, PR, Digital, POS, Events

 

 

 

 

 

 

 

 

 

Bacardi

Creative Director: Matthew Lester

 

 

 

 

 

 

Cristal Champagne

Creative Director: Glenn Zagoren
New Years Eve Event Production

 

 

 

 

 

 

Virgin Oceanic

Project Director: Glenn Zagoren

 

 

 

 

 

 

 

 

Brooks Brothers

Creative Director: Matthew Lester

 

 

 

 

 

 

 

Kohl's

Creative Director: Matthew Lester

 

    The Zagoren Collective - SBM Monte Carlo campaign

The Zagoren Collective - SBM Monte Carlo campaign

The Zagoren Collective - SBM Monte Carlo campaign

The Zagoren Collective - SBM Monte Carlo campaign


 

The Zagoren Collective - Israel Tourism campaign

 



The Zagoren Collective - Four Seasons Hotel Campaign


 



 
Tourism


Société des Bains de Mer
The Principality of Monaco
Full marketing campaign for the hotels and casino of Monte Carlo. Targeted to the top 1% of the world market.

 

Campaign included collateral material, print ads, direct mail, promotions. Special events created or managed included the Monaco-to-New York Yacht Race. 
The Zagoren Collective
designed the Casino logo as well.

Creative: Glenn Zagoren & David Terrell

 

 

Monaco - New York Yacht Race

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tourism
Israel
The Zagoren Collective represented the Government Tourism Office of Israel. Campaign included collateral material, TV commercial and video production, direct mail, promotions.

 

 

 

 

Tourism
St. Regis
Creative: Santiago Conway

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tourism
Four Seasons Hotel
Creative Director and Copywriter: Rodney Underwood

 

 

 

 

Tourism
Spain
Creative: Felipe Bascope

 

 

 

 

Automotive
Lotus ALMS Racing
Creative Director Glenn Zagoren

 

 

 

 

Automotive
Ferrari Racing
Creative Director Glenn Zagoren

    The Zagoren Collective - Valvoline campaign
 


   

Consumer
Valvoline
Creative Director and Copywriter: Rodney Underwood

 

 

 

 

 

 

 

 

 

Arties Barbecue Sauce
Creative Director and Copywriter: Rodney Underwood

   
The Zagoren Collective - Toyota campaign

The Zagoren Collective - FileNet campaign

The Zagoren Collective - FileNet campaign






   

 

Consumer
Toyota
Creative Director and Copywriter: Felipe Bascope

(click image to enlarge)

 

 

 

 

 

B2B
 

FileNet
Creative Director and Copywriter: Felipe Bascope

(click image to enlarge)

 

 

 

 

 

 

 

Consumer

Remo
Creative Director and Copywriter: Felipe Bascope

(click image to enlarge)

 

 

 

 

 

 

 

 


 



Consumer

Eli Wilner & Company
Advertising, branding, website, iphone aps, consulting. www.eliwilner.com

Creative Director - Glenn Zagoren
Copywriter: Mirana Comstock

 

   

   

Packaging
Santa Fe Salsa
Label designs

Creative: David Terrell

 

Utopia Chocolate
Label designs

Creative: David Terrell

 

   
   
   



233 West 20th St, NYC, Townhouse



 


 


Stein/Achenbaum Associates

 


 


 



 


 



 


 



 


 

 

Real Estate Marketing
Luxury residential homes around the world.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Real Estate Marketing
Trizec, Hilton, IBM, S/A Associates, William Achenbaum, Levine Builders, RAL, Matthew Bronfman, Largo, The Developers Group, Pivko, and others
The Zagoren Collective has marketed over $5 Billion of residential and commercial real estate development.  Full marketing campaigns included: Ground breaking events, SEO, website, collateral design, leasing office design, sales events, print media, public relations, direct mail and Internet development.

Projects:
The Following advertising projects were created for The Developers Group:
One Brooklyn Bridge Park
Ikon
The Edge
Viridian
Satori
Forte

Projects produced with other firms include:
First Stamford Place
Atrium at Somerset
Piermont Landing
Oak Wood, PA
Wannamaker Tower
Edgewater Place, NJ
Merrill Lynch, Somerset NJ
6 St. Paul Centre, Baltimore
IBM, Rye, NY
Hilton Hotels
Sheraton Hotels
and many others.
 

 

 

 

 

 

 

 

 

Atrium at Somerset

Creative Director: Glenn Zagoren / David Terrell



 

 

Trump Hollywood

Creative: Santiago Conway

 

 

 

Icon Brickell

Creative: Santiago Conway

 

 

 

The Veneto

Creative: Santiago Conway

 

 

 

 

 

 

Forte

Creative Director: Glenn Zagoren

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Viridian

Creative Director: Glenn Zagoren

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Satori

Creative Director: Glenn Zagoren

 

 

The Zagoren Collective - JBL Ad campaign  

Consumer Electronics
JBL Loudspeakers
Car Audio
Full marketing campaign including print, broadcast, collateral design, trade shows, special events, database development, POP, in-store promotions, public relations.

Additional clients: Maxell, Sony, Triad (see client list)

Creative: Glenn Zagoren /
David Terrell

  The Zagoren Collective - JBL ad campaign
 
Consumer Electronics
JBL Loudspeakers
Home Audio
Full marketing campaign including print, broadcast, collateral design, trade shows, special events, SEO, database development, POP,
in-store promotions, public relations.

Creative: Glenn Zagoren / David Terrell

    The Zagoren Collective - Harman Kardon collateral campaign
 
  Consumer Electronics
Harman Kardon
Home Audio
Full marketing campaign including print, broadcast, collateral design, trade shows, website, SEO, special events, database development, POP, in-store promotions, public relations.

Creative: Glenn Zagoren / David Terrell

    The Zagoren Collective - Harman Kardon collateral campaign


   

 

 

 

 

 

 

 

Consumer Electronics
Maxell Video
Full marketing campaign including print & collateral design

Creative: Glenn Zagoren / David Terrell

    The Zagoren Collective - 20th Century Fox TV Shows

The Zagoren Collective - ABC TV shows

The Zagoren Collective - Supermodel TV Show
The Supermodel TV Show
The Look of the Year for Fox TV


   

 

Broadcasting
Fox TV
Executive Producer
Mr Zagoren has been an Executive Producer on a number of TV specials that he created, packaged, produced and sold to the networks.

 

    The Zagoren Collective - IRS campaign

The Zagoren Collective - IRS campaign


  Government
IRS
Copywriter: Rodney Underwood
   
 
  Public Service / Non-Profit
Surfrider Foundation
Actual garbage collected on beach in one day.
Creative Director and copy:  Felipe Bascope
   


The Zagoren Collective - US Open in front of the Plaza Hotel
US OPEN Tennis in front of The Plaza
click to enlarge
The Zagoren Collective - US Open in front of the Plaza Hotel
US OPEN Tennis in front of The Plaza
click to enlarge
The Zagoren Collective - Glenn Zagoren and Donald Trump

Glenn Zagoren and Donald Trump

The Zagoren Collective - Statue of Liberty Logo
Logo Design for Millennium Celebrations

Statue of Liberty Centennial Fireworks, July 4th, 1986 


New Years Eve Fireworks and TV Show


 


  Special Events
Monaco to NY Yacht Race on
80' Maxi Cats
Produced with Prince Albert

Special event production including event coordination, sponsor development, broadcast, collateral design, special events, database development, public relations.

Executive Producer: Glenn Zagoren

 

 

 

Special Event Production
US Open Event
A week-long special event in NYC that
The Zagoren Collective created featuring a regulation tennis court custom built on the street in front of the Plaza Hotel on Fifth Avenue.

The Zagoren Collective secured all sponsors, players and permits. Highlights of the tournament was John McEnroe playing his brother Patrick and the Major.

Other major events include: The City of New York New Years Eve Fireworks and TV Show, The Monaco to New York Yacht Race, The Statue of Liberty Millennium Events and others.
 

 

 

 

 

 

 

Special Events
Statue of Liberty
Millennium Events
The Zagoren Collective was Executive Producer for the "Friends of the Statue of Liberty Committee" for the National Parks Service. Special event production included logo design, broadcast, collateral design, special events, database development, public relations.

Creative: Glenn Zagoren / Matt Lester

 

Grucci Fireworks

 

 

 


Special Events
South Street Seaport

The Zagoren Collective produced, and secured all sponsorship for, the largest New Years Eve fireworks event in the history of New York City. Over 200,000 people lined the East River to watch.  

The Zagoren Collective also produced the Warner Bros. TV special that covered the event with George Plimpton, the NYC Commissioner of Fireworks as the Host.

 

Sponsor development included Cristal Champagne as title sponsor.

    The Zagoren Collective - Times Mirror Magazines marketing programs


Worlds First completely digital ad produced in conjunction with Hell Graphic Systems


   

 

Ski Industry
Ski Magazine, Kastle Skis, Nordica, Dolomite Ski Boots, Beconta
Full marketing campaigns including print, broadcast, collateral design, trade shows, website, special events, database development, POP,
in-store promotions, public relations.

The Gold on the Horizon ad was the first full ad produced completely by digital production. Produced in conjunction with Hell Graphic Systems

The Zagoren Collective - 9/11  Memorial Logo


  Non-Profit Programs
Cantor Fitzgerald Foundation
9/11 Memorial Foundation
Full marketing campaign including print, broadcast, collateral design, public relations.
Glenn Zagoren designed the logo.

Camp Vacamas
Programs for Youth
Full fundraising campaign including print, collateral design, public relations.

The Nautical Museum
C
reated a $24 million capital campaign and expansion. Implemented purchase of a $14 million site for the new facility, increased visitors by over 500% and created strong regional awareness.

The Zagoren Collective - Harman Kardon US Open Ad
 
Corporate Marketing
US Open Advertising for
Harman International
Full marketing campaign including print, broadcast, collateral design, trade shows, special events, database development, POP, in-store promotions, public relations.
This ad was created as part of Harman International's US Open sponsorship.

Creative: Glenn Zagoren / David Terrell

The Zagoren Collective - Casino de Monte Carlo logo


 

Zagoren Collective - Eli Wilner & Co. Logo
 

The Zagoren Collective - 646-355-0848
 

Statue of Liberty logo - The Zagoren Collective - 646-355-0848





The Zagoren Collective - 646-355-0848
 


 

Vidium Logo - The Zagoren Collective - 646-355-0848
 

 


 

 

Product Identity &
Branding

Logo design and production for a wide range of real estate projects as well as corporate branding. When designing
The Zagoren Collective focuses on corporate image, corporate communications and corporate behavior.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


The Zagoren Collective - Hachette Filipacchi marketing programs

The Zagoren Collective - Hachette Filipacchi marketing programs

The Zagoren Collective - Hachette Filipacchi marketing programs


   

 

Publishing
Hachette Filipacchi Magazines
Times Mirror Magazines
Promotional campaigns for multiple titles

ELLE TV commercial
This spot
features the top fashion designers at a staged runway show I created in a studio.  Developed for the 10th Anniversary of ELLE

Additional media clients: CMP, Thompson International
 


click to enlarge

The Zagoren Collective - Cable & Co. Shoe campaign
click to enlarge
The Zagoren Collective - Cable & Co. Shoe campaign

click to enlarge
The Zagoren Collective - Cable & Co. Shoe campaign
click to enlarge

 

   

Fashion
From Perry Ellis to Ralph Lauren,
The Zagoren Collective has produced image programs for the top designers.

 

 


Cable & Co. Footwear
"The Art of Movement"
Two full marketing campaigns including print, broadcast, website, SEM, collateral design, trade shows, special events, database development, POP, in-store promotions, public relations.

Creative: Glenn Zagoren / David Terrell

 

 

In-store Promotion and Ads
Cable & Co. Footwear

Part of the launch of Cable & Co. included an in-store promotion The Zagoren Collective created that featured a chance to win "The Art of Movement" trip on the Orient Express, airfare, meals and a shopping budget just for trying on the shoes. The promotion was supported by double page ads in GQ, Esquire, Vanity Fair and Internet.  It was also featured in the main window of Saks on Fifth Avenue.  We are particularly happy with the copy in these ads.

Creative: Glenn Zagoren / David Terrell

    Baccoad.gif (118493 bytes)

 

Client: Bacco Bucci
Double page spread that ran in national consumer magazines.

GAI Award winner

Creative: Glenn Zagoren / David Terrell

    The Zagoren Collective - Nikon campaign
 
  Photographic
Nikon
Copywriter: Rodney Underwood
The Zagoren Collective - Soligor camera lens campaign

The Zagoren Collective - Soligor camera lens campaign

The Zagoren Collective - Soligor camera lens campaign


The Zagoren Collective - 646-355-0848


 

 

Photographic
Soligor Camera Lenses

A full marketing program that featured a series of ads that demonstrated creative special effect photography.  In this case the wine in the glass is actually Jell-O and the photo is rotated.

Campaign also included print ads, collateral design, package design, website, SEM, logo design, POP, In-store promotions, direct mail, Internet programs and trade show development.

Project included a redesign of all packaging for 220 SKU's.

 

Creative: Glenn Zagoren / David Terrell

 


The Zagoren Collective - US Commercial Service Webcasts

The Zagoren Collective - European Commission Webcasts
The European Commission
 

The Zagoren Collective - Oracle Webcasts

The Zagoren Collective - Steelcase Webcasts


 

The Zagoren Collective - United Nations Webcasts

The Zagoren Collective - United Nations Webcasts

 

 

Government Consulting
Internet Programs


Internet programs for a wide range of B2B, B2C and Government accounts.

 

 

 

 

 

 

Virtually in All Major Markets
T: 1-646-355-0848
F: 1-646-213-1776
Skype: zagoren.collective
www.zagoren.com

email ceo@zagoren.com

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