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Portfolio
The Zagoren Collective has always served as a Brand Champion, quickly assimilating
competitive, consumer and trade trends in order to maximize
growth.
In each of
their responsibilities,
The Zagoren Collective
team has developed and implemented
innovative branding, marketing, advertising and business development that grew sales, built market share,
enhanced staff output and significantly improved the
bottom-line.
Below
are a few samples of marketing and branding campaigns that the
The Zagoren Collective team has created, managed and produced.
Each campaign covered multiple media types including print,
broadcast, web, direct marketing and special events.
Please
contact us for a full presentation.
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enlarge images
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Loreal
Creative
Director: Matthew Lester
Bacardi
Creative
Director: Matthew Lester
Brooks
Brothers
Creative
Director: Matthew Lester
Kohls
Creative
Director: Matthew Lester
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Tourism
The Principality of Monaco
Full marketing
campaign for the hotels and casino of Monte Carlo. Targeted
to the top 1% of the world market.
Campaign
included collateral material, print ads, direct mail,
promotions. Special events created or managed included the
Monaco-to-New York Yacht Race, Grand Prix and Gaming events.
The Zagoren Collective designed the Casino logo as well.
Monaco
Grand Prix
Tourism
Four Seasons Hotel
Creative
Director and Copywriter: Rodney Underwood |
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Consumer
Valvoline
Creative
Director and Copywriter: Rodney Underwood
Arties
Barbecue Sauce
Creative
Director and Copywriter: Rodney Underwood |
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Consumer
Toyota
Creative
Director and Copywriter: Felipe Bascope
(click
image to enlarge)
B2B
FileNet
Creative
Director and Copywriter: Felipe Bascope
(click image to
enlarge)
Consumer
Remo
Creative
Director and Copywriter: Felipe Bascope
(click image to
enlarge)
Consumer
Eli Wilner &
Company
Advertising,
branding, website, iphone aps, consulting
Creative
Director - Glenn Zagoren
Copywriter: Mirana Comstock |
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Packaging
Santa Fe Salsa
Label designs
Creative:
David Terrell
Utopia
Chocolate
Label designs
Creative:
David Terrell
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Tourism
Israel
The Zagoren Collective
represented the Government Tourism Office of Israel.
Campaign included collateral material, TV commercial and
video production, direct mail, promotions. |
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The Developers Group
The Developers Group
Stein/Achenbaum Associates
The Developers Group
The Developers Group
The Developers Group
The Developers Group
The Developers Group
The Developers Group
The Developers Group
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Real
Estate Marketing
Jay Schneider & Partners
Luxury residential homes around the world.
Real
Estate Marketing
Trizec, Hilton, IBM, S/A Associates, William Achenbaum,
Levine Builders, RAL, Matthew Bronfman, Largo,
The Developers Group, Pivko, and
others
The Zagoren Collective has marketed over $5 Billion of
residential and commercial real estate
development. Full marketing campaigns included: Ground
breaking events, SEO, website, collateral design, leasing
office design, sales events, print media, public relations, direct mail
and Internet development.
Projects:
The Following advertising projects were created for The Developers Group:
One Brooklyn Bridge Park
Ikon
The Edge
Viridian
Satori
Forte
Projects produced with other firms include:
First Stamford Place
Atrium at Somerset
Piermont Landing
Oak Wood, PA
Wannamaker Tower
Edgewater Place, NJ
Merrill Lynch, Somerset NJ
6 St. Paul Centre, Baltimore
IBM, Rye, NY
Hilton Hotels
Sheraton Hotels
and many others.
Atrium at
Somerset
Creative
Director: Glenn Zagoren / David Terrell
Trump Hollywood
Creative
Director: Santiago Fellipelli
Icon Brickell
Creative
Director: Santiago Fellipelli
The Veneto
Creative
Director: Santiago Fellipelli
St. Regis
Creative
Director: Santiago Fellipelli
Forte
Creative
Director: Glenn Zagoren
Viridian
Creative
Director: Glenn Zagoren
Satori
Creative
Director: Glenn Zagoren
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Consumer
Electronics
JBL
Loudspeakers
Car Audio
Full marketing campaign including print, broadcast,
collateral design, trade shows, special events, database
development, POP, in-store promotions, public relations.
Additional
clients: Maxell, Sony, Triad (see client list)
Creative:
Glenn Zagoren / David Terrell |
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Consumer
Electronics
JBL
Loudspeakers
Home Audio
Full marketing campaign including print, broadcast,
collateral design, trade shows, special events, SEO,
database development, POP,
in-store promotions, public
relations.
Creative: Glenn
Zagoren / David Terrell |
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Consumer
Electronics
Harman
Kardon
Home Audio
Full marketing campaign including print, broadcast,
collateral design, trade shows, website, SEO, special
events, database development, POP, in-store promotions,
public relations.
Creative: Glenn
Zagoren / David Terrell |
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Consumer
Electronics
Harman
Kardon
Car Audio
Full marketing campaign including print, broadcast,
collateral design, trade shows, special events, database
development, POP, in-store promotions, public relations.
Creative:
Glenn Zagoren / David Terrell |
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Client:
Bacco Bucci
Double page spread that ran in national consumer magazines.
GAI Award
winner
Creative:
Glenn Zagoren / David Terrell |
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The Supermodel TV Show
The Look of the Year for Fox TV
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Broadcasting
Fox TV
Executive Producer
Mr Zagoren has been an Executive Producer on a number of TV
specials that he created, packaged, produced and sold to the
networks.
Watch here |
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Government
IRS
Copywriter:
Rodney Underwood |
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Public Service /
Non-Profit
Surfrider Foundation
Actual
garbage collected on beach in one day.
Creative Director and copy: Felipe Bascope |
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US OPEN Tennis in front of
The Plaza
click to enlarge
US OPEN Tennis in front of The Plaza
click to enlarge
Glenn
Zagoren and Donald Trump
Logo Design for Millennium
Celebrations
New Years Eve Fireworks and
TV Show
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Special Events
Monaco to NY Yacht Race on
80' Maxi Cats
Produced with Prince Albert
Special event production including
event coordination, sponsor development,
broadcast, collateral design, special events, database
development, public relations.
Executive
Producer: Glenn Zagoren
Special
Event Production
US Open Event
A week-long special event in NYC that
The Zagoren Collective created
featuring a regulation tennis court custom built on the
street in front of the Plaza Hotel on Fifth Avenue.
The Zagoren Collective secured all sponsors, players and permits. Highlights of
the tournament was John McEnroe playing his brother Patrick
and the Major.
Other major events include: The City of New York New Years
Eve Fireworks and TV Show, The Monaco to New York Yacht
Race, The Statue of Liberty Millennium Events and others.
Special Events
Statue of
Liberty
Millennium Events
The Zagoren Collective was Executive
Producer for the "Friends of the Statue of Liberty
Committee" for the National Parks Service. Special event
production included logo design,
broadcast, collateral design, special events, database
development, public relations.
Creative:
Glenn Zagoren / Matt Lester
Grucci Fireworks
Special Events
South Street Seaport
The Zagoren Collective
produced, and secured all sponsorship for, the largest New
Years Eve fireworks event in the history of New York City.
Over 200,000 people lined the East River to watch.
The Zagoren Collective also
produced the Warner Bros. TV special that covered the event
with George Plimpton, the NYC Commissioner of Fireworks as
the Host. |
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Worlds First completely
digital ad produced in conjunction with Hell Graphic Systems
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Ski Industry
Ski Magazine, Kastle Skis, Nordica, Dolomite Ski Boots, Beconta
Full marketing campaigns including print, broadcast,
collateral design, trade shows, website, special
events, database development, POP,
in-store promotions,
public relations.
The Gold on the
Horizon ad was the first full ad produced completely by
digital production. Produced in conjunction with Hell
Graphic Systems |
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Non-Profit
Programs
Cantor Fitzgerald Foundation
9/11 Memorial Foundation
Full marketing
campaign including print, broadcast, collateral design,
public relations.
Glenn Zagoren designed the logo.
Camp Vacamas
Programs for Youth
Full fundraising
campaign including print, collateral design, public
relations.
The Nautical
Museum
Created
a $24 million capital campaign and expansion. Implemented
purchase of a $14 million site for the new facility,
increased visitors by over 500% and created strong regional
awareness.
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Corporate
Marketing
US Open Advertising for
Harman
International
Full marketing campaign including print, broadcast,
collateral design, trade shows, special events, database
development, POP, in-store promotions, public relations.
This ad was created as part of Harman International's US Open sponsorship.
Creative:
Glenn Zagoren / David Terrell |
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Product
Identity &
Branding
Logo design
and production for a wide range of real estate projects as
well as corporate branding. When designing
The Zagoren Collective focuses on corporate
image, corporate communications and corporate behavior.
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Publishing
Hachette
Filipacchi Magazines
Times Mirror Magazines
Promotional campaigns for multiple titles
Watch the ELLE
TV commercial This spot features the top fashion designers at
a staged runway show I created in a studio. Developed
for the 10th Anniversary of ELLE
Additional
media clients: CMP, Thompson International
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click to enlarge
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Fashion
From Perry
Ellis to Ralph Lauren,
The Zagoren Collective has produced image programs for
the top designers.
Cable & Co.
Footwear
"The Art of Movement"
Two full marketing campaigns including print, broadcast,
website, SEM, collateral design, trade shows, special
events, database development, POP, in-store promotions,
public relations.
Creative: Glenn
Zagoren / David Terrell
In-store Promotion and Ads
Cable & Co.
Footwear
Part of the
launch of Cable & Co. included an in-store promotion
The Zagoren Collective
created that featured a chance
to win "The Art of Movement" trip on the Orient Express, airfare, meals and a
shopping budget just for trying on the shoes. The promotion
was supported by double page ads in GQ, Esquire, Vanity Fair
and Internet. It was also featured in the main window
of Saks on Fifth Avenue. We are particularly happy
with the copy
in these ads.
Creative: Glenn
Zagoren / David Terrell |
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Photographic
Nikon
Copywriter:
Rodney Underwood |
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Photographic
Soligor
Camera Lenses
A full marketing program that featured a series of ads
that demonstrated creative special effect photography.
In this case the wine in the glass is actually Jell-O and the
photo is rotated.
Campaign also included print ads, collateral design, package
design, website, SEM, logo design, POP, In-store promotions,
direct mail, Internet programs and trade show development.
Project
included a redesign of all packaging for 220 SKU's.
Creative:
Glenn Zagoren / David Terrell |
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The European Commission
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Government
Consulting
Online Broadcasting
Streaming video
and online educational programs for a wide range of B2B, B2C and Government
accounts.
Watch
sample webcast |
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The Zagoren
Collective
Virtually in Every Major Market
Global Business Development
and Marketing
646-355-0848
Skype: zagoren.collective
email
ceo@zagoren.com
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