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Marketing, Management and Profit Generation

GAZ has always served as a Brand Champion, quickly assimilating competitive, consumer and trade trends in order to maximize growth.

In each of their responsibilities, GAZ has developed and implemented innovative branding, marketing, business development and management solutions that grew sales, built market share, enhanced staff output and significantly improved the bottom-line. 

Below are a few samples of marketing and development campaigns, special events and broadcasts that the GAZ team has created, managed and produced.
 

   


  Tourism
The Principality of Monaco
Full marketing campaign for the hotels and casino of Monte Carlo. Targeted to the top 1% of the world market.

Campaign included collateral material, print ads, video production, public relations, website, SEM, direct mail, promotions. Special events created or managed included the Monaco-to-New York Yacht Race, Grand Prix and Gaming events.  GAZ designed the Casino logo as well.

 

   
  Tourism
Israel
GAZ represented the Government Tourism Office of Israel. Campaign included collateral material, TV commercial and video production, direct mail, promotions.
   


 

 

Real Estate Development
Trizec, Hilton, IBM, S/A Associates, William Achenbaum, Largo, The Developers Group, Pivko, and others
GAZ has marketed over $4 Billion of residential and commercial real estate development.  Full marketing campaigns included: Ground breaking events, SEO, website, collateral design, leasing office design, sales events, print media, public relations, direct mail and Internet development.

Projects:
One Brooklyn Bridge Park
Ikon
The Edge
First Stamford Place
Atrium at Somerset
Piermont Landing
Oak Wood
Wannamaker Tower
Edgewater Place
Merrill Lynch
6 St. Paul Centre
IBM
Hilton Hotels
Sheraton Hotels
and many others.
 

Plus, Mr. Zagoren's degree is in Architecture from Pratt.


 

Consumer Electronics
JBL Loudspeakers
Car Audio
Full marketing campaign including print, broadcast, collateral design, trade shows, special events, database development, POP, in-store promotions, public relations.

Additional clients: Maxell, Sony, Triad (see client list)

 
Consumer Electronics
JBL Loudspeakers
Home Audio
Full marketing campaign including print, broadcast, collateral design, trade shows, special events, SEO, database development, POP,
in-store promotions, public relations.
   


   

 

Broadcasting
Fox TV
Executive Producer
Mr Zagoren has been an Executive Producer on a number of TV specials that he created, packaged, produced and sold to the networks.

Watch here

   



  Special Events
Monaco to NY Yacht Race on
80' Maxi Cats
Produced with Prince Albert

Special event production including event coordination, sponsor development, broadcast, collateral design, special events, database development, public relations.

(more events listed below)

   


   

 

Ski Industry
Ski Magazine, Kastle Skis, Nordica, Dolomite Ski Boots, Beconta
Full marketing campaigns including print, broadcast, collateral design, trade shows, website, special events, database development, POP,
in-store promotions, public relations.

The Gold on the Horizon ad was the first full ad produced completely by digital production. Produced in conjunction with Hell Graphic Systems


Consumer Electronics
Harman Kardon
Home Audio
Full marketing campaign including print, broadcast, collateral design, trade shows, website, SEO, special events, database development, POP, in-store promotions, public relations.
 

Consumer Electronics
Harman Kardon
Car Audio
Full marketing campaign including print, broadcast, collateral design, trade shows, special events, database development, POP, in-store promotions, public relations.


  Non-Profit Programs
Cantor Fitzgerald Foundation
9/11 Memorial Foundation
Full marketing campaign including print, broadcast, collateral design, public relations.
GAZ also designed the logo.

Camp Vacamas
Programs for Youth
Full fundraising campaign including print, collateral design, public relations.

The Nautical Museum
C
reated a $24 million capital campaign and expansion. Implemented purchase of a $14 million site for the new facility, increased visitors by over 500% and created strong regional awareness.


Corporate Marketing
US Open Advertising for
Harman International
Full marketing campaign including print, broadcast, collateral design, trade shows, special events, database development, POP, in-store promotions, public relations.
This ad was created as part of Harman International's US Open sponsorship.


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Glenn Zagoren and Donald Trump


  Special Event Production
US Open Event
A week-long special event in NYC that GAZ created featuring a regulation tennis court custom built on the street in front of the Plaza Hotel on Fifth Avenue.

GAZ secured all sponsors, players and permits. Highlights of the tournament was John McEnroe playing his brother Patrick and the Major.

Other major events include: The City of New York New Years Eve Fireworks and TV Show, The Monaco to New York Yacht Race, The Statue of Liberty Millennium Events and others.

 





Product Identity &
Branding

Logo design and production for a wide range of real estate projects as well as corporate branding. When designing GAZ focuses on corporate image, corporate communications and corporate behavior.





   

 

Publishing
Hachette Filipacchi Magazines
Times Mirror Magazines
Full marketing campaigns for multiple titles including print, broadcast, collateral design, sales presentations, special events, database development, POP, in-store promotions.

Watch the ELLE TV commercial that features the top fashion designers at a staged runway show I created in a studio.  The hardest part of the shoot was getting all the designers to attend.

Additional media clients: CMP, Thompson International
 


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Fashion
From Perry Ellis to Ralph Lauren, GAZ has produced image programs for the top designers.

 


Cable & Co. Footwear
"The Art of Movement"
Two full marketing campaigns including print, broadcast, website, SEM, collateral design, trade shows, special events, database development, POP, in-store promotions, public relations.

 

 

 

In-store Promotion and Ads
Cable & Co. Footwear

Part of the launch of Cable & Co. included an in-store promotion GAZ created that featured a chance to win "The Art of Movement" trip on the Orient Express, airfare, meals and a shopping budget just for trying on the shoes. The promotion was supported by double page ads in GQ, Esquire, Vanity Fair and Internet.  It was also featured in the main window of Saks on Fifth Avenue.  We are particularly happy with the copy in these ads.



Statue of Liberty Centennial Fireworks, July 4th, 1986


  Special Events
Statue of Liberty
Millennium Events
GAZ was Executive Producer for the "Friends of the Statue of Liberty Committee" for the National Parks Service. Special event production included logo design, broadcast, collateral design, special events, database development, public relations.

Grucci Fireworks

 

 


   

Special Events
Rouse & Company
South Street Seaport

GAZ produced, and secured all sponsorship for, the largest New Years Eve fireworks event in the history of New York City. Over 200,000 people lined the East River to watch.  

GAZ also produced the Warner Bros. TV special that covered the event with George Plimpton, the NYC Commissioner of Fireworks as the Host.
 


 

 

Photographic
Soligor Camera Lenses

A full marketing program that featured a series of ads that demonstrated creative special effect photography.  In this case the wine in the glass is actually Jell-O and the photo is rotated.

Campaign also included print ads, collateral design, package design, website, SEM, logo design, POP, In-store promotions, direct mail, Internet programs and trade show development.

Project included a redesign of all packaging for 220 SKU's.

 



The European Commission
 


 

 

 

Online Broadcasting

Streaming video and online educational programs for a wide range of B2B, B2C and Government accounts.

 

Watch sample webcast


New York Office 646-502-5250 •  California Office 949-244-6940  • email gz@zagoren.com