Strategic Planning/Creative Development
GAZ takes the time to understand your company's goals,
objectives, strategies and tactics and develop marketing messages,
branding, advertising, and marketing campaigns designed to achieve the results you seek.
Market Assessment
GAZ assesses the marketplace, the competition,
the potential opportunities and avenues for your current and future products.
Advertising
Advertising is a science involving numerous elements including a thorough understanding of your product, the competition's products and claims, and expertise in designing your message so that it effectively connects with your target.
GAZ provides award-winning
expertise for ad development, copywriting, and graphic design.
GAZ can also direct ad placement including selection of best ad mediums and schedules.
Special Events
GAZ can set the stage for a spectacular event. An award winning leader and innovator in the special events industry
GAZ has the experience to turn ideas into reality.
GAZ has produced some of the largest special events in the United States and around the world. Glenn Zagoren was selected to supervise the Statue of Liberty Millennium Events as well as programs for the South Street Seaport, the Principality of Monaco and other award winning events.
Collateral Material
GAZ
can create, produce and supervise the printing and
distribution of all collateral material. In fact, the
company has won
over 80 awards for design.
Broadcasting and VOD
GAZ has
extensive broadcast
experience and capabilities to produce any size program from network TV shows to corporate videos.
Mr. Zagoren has been an Executive Producer for specials on both ABC and FOX networks and has produced hundreds of commercials and videos for international
clients.
In on-line media, GAZ has been a leader in streaming video and Internet production and has produced programs for a wide range of accounts that include
Oracle, SIIA, Steelcase, ELLE Magazine, the US Department of Commerce and Nike.
Packaging, Point-of-Purchase Displays, Trade Shows
GAZ
has designed product packaging and point-of-purchase displays that maximize
presence. Recently, the firm designed a 250 SKU packaging
project for a camera lens company.
GAZ's extensive trade show experience can be used to design and create a trade show booth that puts the right face and image on your company.
Public Relations
GAZ approaches public relations from a strategic perspective, identifying and prioritizing the audiences, the company's messages and its bottom-line marketing goals, as the first steps in crafting a plan of action that will deliver results.
The firm excels at the strategic level. Equally important,
GAZ executes
the tactics with creativity and skill, delivering on the promise of
their strategies and plans.
Web Site
GAZ can supervise the develop your web site or if you have an existing site,
we can ensure that it properly speaks to those you are trying to reach in a way that effectively reflects the personality and brand image of your company and your products.